Search Engine Marketing
Search Engine Marketing is the most effective way to reach out to the inmarket audience, these are the ads that appear as the top three search results in the search engines when ever we search for something.
If you are planning to invest in appearing on top of the search engines and increase the users to visit your website, then search engine marketing should be your go to tool that would fetch results in a short period of time.
However, to spend smart we should ensure that Search Engine Optimization is in place before initiating Search Engine Marketing.
Let us consider two companies and name them Company A and Company B
Company A has SEO in place and they are now planning to invest in SEM to promote their website, where as Company B has been a big time player in SEM and has not invested anything to develop their SEO.
Google Search Engines look at them in this way:
SEO % + SEM Bid = Result on the page
Company A: 70% + 32 rupees/bid = 102
Company B: 0% + 100 rupees/bid = 100
Though the company A is investing less amount to win a bid, its SEO is helping in boasting the website and improvising its search results.